“In Design Thinking, imagination isn’t just a tool; it’s the catalyst that transforms problems into possibilities, inspiring creative methods that redefine solutions and shape the future.”
Today, the real challenge for businesses lies in navigating the complexity and unpredictability of 21st-century markets. This intricate blend of constantly shifting scenarios with no straightforward solutions is often
termed a ‘common problem.’
Imagination is the key here, a process that has evolved to grapple with these complex issues that professionals face daily. What’s valuable for businesses is that when properly harnessed, the power of imagination can decipher this complexity and identify challenges and more significantly, can unearth areas of potential and risk, paving the way for the much-sought-after holy grail of ‘innovation’ in the commercial world.
