SDTP is doing a project for one of the top and fastest private banks, which is ever-growing and has secured several national and international honours for different businesses. It is a service-driven, high-quality, and customer-centric bank that provides a broad spectrum of services, products, and technology-driven offerings. It is the bank that believes in building the finest network of retail banking across India. It caters to retail, MSME, and many corporate clients. The bank aspires to broaden its horizon in line with the strategy of creating the best quality customer experience at all customer touch points. The turnover of the bank in 2021 was 20041.84 Cr and the total headcount as of 2021 was 23800.
Problem Statement: To enhance customer loyalty, customer-centricity, and introduce innovative products and services based on the Design Thinking principles.
A total of 400+ decision makers underwent the Design Thinking course with concepts to applications working on business projects. The bank believes that Design Thinking is not just the visualization of aesthetics but business innovation, where they should think, operate, innovate, and devise efficient and innovative ways to gain a competitive edge in the industry. Design Thinking made it put the people first in the equation, and it led to focus on the solution, which helps improve the success rate of innovation to strengthen the entire strategy.
Outcome: they opened up a concept called Garage wherein the raw ideas could be incubated and nurtured to disrupt or become a game changer. It resulted in a year on year jump in the net profit of Rs. 250 Cr.
