SDTP did a project for an organization which is among the largest independent IT and Business Consulting Services firms around the globe. It is known to deliver strategic IT and business consulting, managed IT, systems integrations, intellectual property solutions, and business process services with an end-to-end portfolio of capabilities. It follows a local relationship model to collaborate with its clients. It is appreciated by a global delivery network that transforms the organizations digitally and brings positive changes to the results. The turnover of the organization in 2021 was $12.13 million, and currently the total headcount is 15,000 in India.
Problem Statement: How to implement and sustain innovation-driven culture in the organization using the Design Thinking framework?
As the river flows downwards from the mountain, the change flows downward from higher authorities to the different levels of employees. The entire director population of the organization underwent a Design Thinking Practitioners Course that explicitly focused on awareness, education, and implementation of Design Thinking in the organization.
The entire director population initiated the change they wanted to see in their teams, and the result came out to be incredible. Their innovation council comprising business leaders across different units participated enthusiastically in the program and were able to have a thorough understanding of the Design Thinking concepts and principles.
Outcome: The business perspective of the organization underwent a complete shift resulting in upgrading the performance level with higher productivity. They were able to enhance customer centricity especially during pandemic and moved beyond mere project transactions to complete customer journey. The customers were happy, the employees were happy, resulting in higher profit margins.
