When Indra Nooyi was Chairman and CEO of PepsiCo from 2006 to 2018, she felt that the company’s innovation process and design experience needed to be reimagined. Nooyi told the Harvard Business Review, “It’s much more than packaging.” She hired Mauro Porcini as Pepsi’s first-ever Chief Design Officer in 2012, emphasizing the importance of design...

When you apply design principles to innovation and strategy, it drastically improves the success rate for innovation. Many Design-led industries have outshined the S&P 500 over ten years remarkably by 211% as recorded by the Design Value Index 2015 established by the Design Management Institute and Motiv Strategies. A great design carries an oomph factor...

“Storytelling is the most powerful way to put ideas into the world.” – Robert McKee. Where there is a problem, there is the Design Thinking methodology to solve the problem. And where there are ideas and experiences, they are given verbal and visual shape through storytelling. Storytelling is a crucial human activity to explain values,...

When a design thinker needs to gain insights into the process, he has to carry out some prototypes. The process of creating prototypes comprises an early, economical, and basic version of the product to identify the problems with the current design. Prototyping brings forth the opportunity for the designers to breathe life into their ideas,...

“Leave it better than you found it.” – Bruce A. Nordstrom Design thinking is looking at the usual things with an unusual pair of glasses. It is all about having different perspectives about a single situation. The third stage of the Design Thinking process is Ideation, and it is the most rigorous of all. The...

“Define what the product will do before you design how the product will do it.” – Alan Cooper, About Face: The Essentials of Interaction Design In the world of Design Thinking, the Define stage is crucial. It’s where we transform our understanding of users and their needs into a clear, actionable problem statement. This phase...

As Julie Zhuo said, “If you’re interested in design, the best thing to find ideas is to find problems, and to find problems is to talk to people .” The process of Design Thinking cannot get a kick start without understanding people and the problems they might be facing. The first step of Design Thinking...

“Our mind, emotions, and body are the instruments and the way you align and tune them determines how well you play life.” – Harbhajan Singh Yogi Well-educated, well-established, doing well for herself, earning a fat paycheck, Nimisha seems to be living the life of her dreams. People aspire to be like her. Everything seems great,...

Innovation is the secret ingredient that keeps the cycle of progress and success going. We all experience problems in our day-to-day lives, these problems lead to the conflict of ideas, which further convert into creativity.  Finally, when there is a scope for enhancement or betterment in solving problems, this scope brings Design Thinking into the...

“The journey of the life we want starts with planting seeds within the journal’s blank pages. The idea is to be persistent and consistent with writing to see them bloom.” “A life worth living is a life worth recording,” says an American motivational speaker, entrepreneur, and author, Jim Rohn. If we ask any successful person,...