Raman was collecting ideas to create a new product line. Somehow after months of research, he felt stuck and wanted to start with the production of his new product line. Deep down he had a feeling that there was too much at stake whether it was time, money, or resources. He was having second thoughts...
In the last article, Raman had a brilliant idea to launch a brand new product line. However, he was a bit dicey about its implementation as it was a high-budget project. When he discussed his plans with his friend Ajay, he got a clear picture of the stepwise process of testing his strategy before producing...
Rural India has more than a million cases of breast cancer, complications during pregnancy, and fibrocystic breast disease. Research showed that these cases were connected to an iron deficiency. Though the supplements were available in the form of pills, these women were not getting or taking them. It was a challenge to help those women...
Uday was sipping his tea amidst a conversation regarding the increasing crime rates in India. He quoted, “I am convinced that more guns lead to more violence.” To this, one of his friends asked him, “Do you have a gun at home?” He replied, “Yes, I bought it to protect myself because I am defenseless...
Aarav is an avid fan of IPL (Indian Premier League), and his favorite team is the Royal Challengers. Aarav chose Royal Challengers because it has always done well. However, this time his favorite team doesn’t seem to be in its full form. However, his friends in the stadium were cheering for the Knight Riders team,...
Aman woke up one morning, and his head popped off the pillow in a panic. The long-awaited research report he had been chipping away at slowly was due in four days. A cold sweat settled on his skin as he sat down to work out a research report that was probably going to fall short...
Rajeev decided to purchase a new car, and according to his online research the average price of the vehicle he is interested in is INR 11,80,000. When he compared the rates at the local car lot, the dealer gave him an offer of INR 11,65,000 for the same car. The local car lot offer seemed...
Jyoti is a sales manager handling a team of fifteen people. She firmly believes in the motto “hard work and success walk hand-in-hand.” She is an optimist and turns every challenge into an opportunity, however, she observes that the graph of her team’s shared efforts is going down. There had been a slump in sales...
A number of today’s billionaires, such as Bill Gates and Mark Zuckerberg, have attained success despite never attending or graduating from university, a fact that has gotten a lot of press. In 2011, Silicon Valley entrepreneur Peter Theil started an ongoing program that awards $100,000 (INR 77,67,805) to young entrepreneurs who want to drop out...
Imagine yourself in a classroom, awaiting the results of your most recent math exam with bated breath. When the teacher finally brings you your graded test, you turn it over to find a large C minus scribbled in thick red ink on the back. While you’re still in shock, your mind instantly starts to consider...
