Rajeev decided to purchase a new car, and according to his online research the average price of the vehicle he is interested in is INR 11,80,000. When he compared the rates at the local car lot, the dealer gave him an offer of INR 11,65,000 for the same car. The local car lot offer seemed...
Jyoti is a sales manager handling a team of fifteen people. She firmly believes in the motto “hard work and success walk hand-in-hand.” She is an optimist and turns every challenge into an opportunity, however, she observes that the graph of her team’s shared efforts is going down. There had been a slump in sales...
A number of today’s billionaires, such as Bill Gates and Mark Zuckerberg, have attained success despite never attending or graduating from university, a fact that has gotten a lot of press. In 2011, Silicon Valley entrepreneur Peter Theil started an ongoing program that awards $100,000 (INR 77,67,805) to young entrepreneurs who want to drop out...
Imagine yourself in a classroom, awaiting the results of your most recent math exam with bated breath. When the teacher finally brings you your graded test, you turn it over to find a large C minus scribbled in thick red ink on the back. While you’re still in shock, your mind instantly starts to consider...
When Indra Nooyi was Chairman and CEO of PepsiCo from 2006 to 2018, she felt that the company’s innovation process and design experience needed to be reimagined. Nooyi told the Harvard Business Review, “It’s much more than packaging.” She hired Mauro Porcini as Pepsi’s first-ever Chief Design Officer in 2012, emphasizing the importance of design...
When you apply design principles to innovation and strategy, it drastically improves the success rate for innovation. Many Design-led industries have outshined the S&P 500 over ten years remarkably by 211% as recorded by the Design Value Index 2015 established by the Design Management Institute and Motiv Strategies. A great design carries an oomph factor...
“Storytelling is the most powerful way to put ideas into the world.” – Robert McKee. Where there is a problem, there is the Design Thinking methodology to solve the problem. And where there are ideas and experiences, they are given verbal and visual shape through storytelling. Storytelling is a crucial human activity to explain values,...
When a design thinker needs to gain insights into the process, he has to carry out some prototypes. The process of creating prototypes comprises an early, economical, and basic version of the product to identify the problems with the current design. Prototyping brings forth the opportunity for the designers to breathe life into their ideas,...
“Leave it better than you found it.” – Bruce A. Nordstrom Design thinking is looking at the usual things with an unusual pair of glasses. It is all about having different perspectives about a single situation. The third stage of the Design Thinking process is Ideation, and it is the most rigorous of all. The...
“Define what the product will do before you design how the product will do it.” – Alan Cooper, About Face: The Essentials of Interaction Design In the world of Design Thinking, the Define stage is crucial. It’s where we transform our understanding of users and their needs into a clear, actionable problem statement. This phase...
