SDTP did a project for a German MNC, that comes with a long and successful medical device history, currently offers a wholesome solution to diagnose and treat ophthalmic diseases. The company encourages innovative visualization solutions in the field of microsurgery. Their objective is to enable physicians and customers to constantly enhance treatment results through applying efficiency and innovation to new products. Their annual turnover is 1.65 billion euros in 2020/21, an increase of 311.3 million euros from the previous year. The total headcount of the company is 35,375 as of Dec, 2021.
Problem Statement: To redesign and reimagine their channel distribution and efficiency.
The entire senior management including the M.D. and the business head took Design Thinking as a tool to ideate various possibilities. The entire process helped the team to come up with a completely connected and integrated approach to be on the forefront with brand new data management innovations across workflow solutions, devices, and applications. It helped bring their digital offerings to another level to support the customers and leverage the value of an integrated environment.
Outcome: EBITDA increased by 33 per cent and the firm’s net worth increased by 30 per cent.
