602, Oriana Business Park, Mumbai
022 / 49719896
Reimagining strategy using
Design Thinking
Design thinking is a powerful tool for rethinking and revitalizing strategy—and for driving organizational performance. By placing customers’ needs at the center of a product, service, process, or business model, you can reframe strategic challenges and develop more effective solutions. Drawing on right-brained creativity and left-brained analytics, this live online design thinking program enables you to broaden your strategic perspective, find novel opportunities for innovation, and keep your business moving forward.
Learn a distinct and actionable process for designing a strategy. This process will help you create and take action on a strategy for your business, team and organisation.
You will follow the path focusing on human-centred and business focused simultaneously.
Get the Mindset, Skill-set and tools-set required for creating a winning strategy by looking at what is Desired Future State.
YOUR LEARNING
ENABLERS
Faculty
Our courses are taught by world class experts and SDTP Master Practitioners who have honed their skills over many years in the field and freshness in the ways of teaching. They bring their hands-on experience and real-world case studies and examples into their sessions.
Coaching Cohorts
Receive support from a Design Thinking Master Practitioners with teaching and facilitation expertise. These master practitioners are to guide discussions, foster peer connection, and provide feedback on your real life projects during the course.
Community
Be a part of the global community of passionate professionals from around the world seeking to bring innovation and creativity to their daily life. Build your professional network by making valuable connections.
- Key Benefits
- Course Objectives
- Course milestones
Led by SDTP Master Practitioners, this program explores strategy through a new lens. As you apply the latest Design Thinking techniques and tools to the complex problems facing your organization, you will foster a culture of creative change, spark breakthrough innovation, and boost your company’s competitive advantage.
- Identify a strategic problem that your wish to solve or your organisation is facing, frame it as a design challenge, and brainstorm possibilities to solve it.
- Surface and pick the conditions that would need to be true to make the possibility a winning strategy.
- Build and conduct different types of tests to help you choose among your possibilities.
- Set your team to take action on the strategic choices you make.
- Learn a process for designing a strategy that will enable you to take action.
- Define a strategy problem that you’re facing, frame a question around your problem, and generate new strategic possibilities.
- Review the strategic possibilities you brainstormed and surface the conditions that are necessary to make that possibility a success.
- Learn how to test barriers to improve your odds of creating a winning strategy.
- After you’ve conducted tests for your barriers, you’ll make sense of the results and use that information to make a strategic choice.
COURSE CONTENTS
1
Introduction
- Move quickly to develop innovative solutions.
- Learn how to think about strategy in a new way: what it is, why it’s important, and who is responsible for it?
- Too often, strategy is about “thinking” more than “doing.”
Learn how to use the Strategy Process Map as a guide to help you design a strategy. - Practice Systematic Inventive Thinking (SIT) to overcome functional and relational immobility.
2
Exploring Possibilities
- Possibility Mindset
- Examining my Sense of Possibility
- Overcoming Possibility Barriers
- Tolerate risk and failure in order to boost creative thinking—and promote learning
- Foster a culture of creative critique and openness to change
- Create design-thinking practices core to your strategic approach
3
The most important question in strategy
- How to Ask “What Would Have to Be True?”
- Considering user needs in every strategic decision
- Learn how to apply “What would have to be true?” for each of the possibilities in the case study. Use three lenses–customers, company, and competition – to make sure you surface all of the essential conditions that would need to be true to make each possibility a success.
- Build empathy with end users by observing their behavior and drawing conclusions based on qualitative information.
- Ensure that business decisions are driven by the user as you consider innovations in business models, products, services, or processes.
4
Learn Early Learn cheaply – The Strategy Tests
- Test for the Future—Design and conduct strategy tests.
- Learn more about how to conduct strategic tests and what types of tests make sense for different barriers. Dive deeper into different guerrilla tests you can design and conduct to understand more about a barrier without a lot of time and money.
- Relate, Reflect, Remember — Test to learn
- Learn more about how to build prototypes as a way to learn.
5
Making Strategic Choice
After you’ve learned about the barriers that you face, it’s time to make a choice. Learn how to look across the strategic possibilities in front of you, choose a direction to move forward, and begin to think about how to bring this new strategy to life in your organization.
Debunking the myth of Strategy schedules – Though you don’t revisit strategy on a schedule, it should be something that you continuously work on, monitor, and adapt to changes in your organization, your customers, and your industry.
Look back across the entire strategy process and take stock of some of the big takeaways from the course, and think about how you will continue to practice strategy after the course is complete.
WHO SHOULD
ATTEND?
This program is appropriate for C-suite leaders and other senior executives who play a key role in the formulation and execution of strategy within their organizations, such as:
Presidents, Chief Executive Officers, Chief Operating Officers, Chief Strategy Officers, and Chief Financial Officers
Heads of business units, divisions, regions, or functions
Managing Director, General Manager, and Director
Attendance by multiple company representatives is encouraged and will foster teamwork and amplify the program’s impact on the organization. An executive team should include at least one C-suite executive and other senior executives.
WHAT YOU WILL
LEARN?
Throughout this program, you and your peers will dive into the methodology of Design Thinking and explore its applications to business strategy. Through a rich learning experience that includes faculty presentations, case studies, small-group workshops, discussions, and hands-on exercises, you will expand your perspective on strategic issues, discover ways to redesign your organization’s strategy, and learn how to apply Design Thinking to drive and sustain the success of the business.
PROGRAM FORMAT
Program is available in two formats
LIVE Online sessions
Dates : TBD,
The program takes place over six weeks with live synchronous classes from 0830 GMT for three hours on Saturdays with a 30 mins break in between.
Format: LIVE virtual Masterclass
Fees: 2000 USD
Group discussions for learning and networking, and an optional post-program virtual follow-up session to touch base on your personal and professional implementation. Class sessions will take place via Zoom platform. You will also have ample opportunity for interaction with faculty and peers inside and outside the class sessions.
In Person session
Dates : TBD,
The program takes place over three full days with classes from 0900 IST till 1700 IST with two breaks for AMT and PMT and of 20 mins each and a lunch break of 45 min. Includes gala Networking dinner on day two.
Format: LIVE in person session
Fees: 3000 USD
Group discussions for learning and networking, and an optional post-program virtual follow-up session to touch base on your personal and professional implementation. Class sessions will take place via Zoom platform. You will also have ample opportunity for interaction with faculty and peers inside and outside the class sessions.
Collaborative learning is an integral part of the experience. To maximize the benefit for everyone, you are expected to attend every session, complete all assignments, and contribute effectively in the class and in small groups. We advise setting aside a total of about 10-12 hours per week for program work including the synchronous class sessions.
YOUR INDIVIDUAL
PROJECT
Upon acceptance into Reimagining Strategy, you will be asked to provide a short description of a current strategic problem or a challenge your organization might be facing. Throughout the program, you will have the opportunity to work on a strategy to address this issue and seek input from SDTP Master Practitioners and peers—a process that can help to clarify the root cause of strategic issues and produce a more effective solution.
POST-PROGRAM VIRTUAL
FOLLOW-UP SESSION
Upon acceptance into Reimagining Strategy, you will be asked to provide a short description of a current strategic problem or a challenge your organization might be facing. Throughout the program, you will have the opportunity to work on a strategy to address this issue and seek input from SDTP Master Practitioners and peers—a process that can help to clarify the root cause of strategic issues and produce a more effective solution.
